Indiegogo Insight: Offering Both Credit Card and Paypal Boosts Contributions 28%

On IndieGoGo, flexible funding campaigns can offer two different payment types: credit card or PayPal. Campaigns that offer both credit card and PayPal see a 28% increase in their number of contributions as opposed to campaigns that only offer one... Read more

IndieGoGo Insight: Campaigns That Have 4 or More Links Raise 103% More Money

Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don't. The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign.... Read more

IndieGoGo Insight: 87% of Campaigns That Reach Their Goal Exceed It

87% of campaigns that reach their goal exceed it. On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on IndieGoGo... Read more

IndieGoGo Insight: Pitch Videos Power Contributions- Increasing Them 114%

IndieGoGo campaigns with a pitch video raise 114% more money than those without one. Having a great pitch transforms your idea into a shareable, fund-able campaign. Pitching your campaign with video gives funders a direct window into the personal stories... Read more

IndieGoGo Insight: Average Contribution Increases 13% in December

December is known as a month where giving is prioritized. According to a seven year* study, one-third of online giving happens in December. Funding on IndieGoGo also sees a boost in December. For example, the average campaign contribution is $86... Read more

IndieGoGo Insight: Campaigns That Post Media After Going Live Raise 81% More Money!

Campaigns that post media to their gallery after launching raise 81% more money than those who don't. Once campaigns get a gallery going, the more they post the more money they make. Campaigns with 10+ pieces of media in their... Read more

IndieGoGo Insight: Raise 80% More Money With a Team Than by Yourself

IndieGoGo campaigns with 2 or more people working on them raise 80% more money than those with only one person. Campaigns with 4 or more people raise 138% more than those with only one. 30% of campaigns on Indiegogo have... Read more

IndieGoGo Insight: 70% of Campaigns Meeting Funding Goal Have 3-8 Perks

70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at... Read more

IndieGoGo Insight: Campaign Updates Every 1-5 Days Doubles Contributions

Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often. As we’ve shown before, the more updates you send out the more money you raise. In... Read more

IndieGoGo Insight: Where to Price Your Perks

Our data on contributions shows two key insights about perk pricing: More contributions have been made to $25 perks than any other perk amount The largest amount of money has been raised through $100 perks The Most Popular Perk Offering... Read more